Somalia Essay Example | Topics and Well Written Essays - 2000 words

Somalia - Essay Example In our present age, Somalia has always been the epitome of poverty. Pictures of toothpick-thin Somali children have flooded the magazines all over the world, with drooping eyes seemingly begging for our help. Until now, their state conditions had barely changed. Almost 15 years after Somalia fell apart in 1991 in spate of clan-based rebellions against the genocidal, 22-year dictatorship of President Mohammed Siad Barre, the fear and the loathing in this country still exists. Since 1991, there have been fourteen efforts at national reconciliation; to date, none has been successful. Various groupings of Somali factions have sought to control the national territory (or portions thereof) and have fought small wars with one another. Dahir Riyale Kahin was elected President of the self-declared "Republic of Somaliland," which is made up of the former northwest provinces of the Somali republic, in presidential elections deemed free and fair by international observers in May 2003. In 1998, t he area of Puntland in the northeast declared itself autonomous (although not independent) as the "State of Puntland" with its capital at Garowe. Puntland declared it would remain autonomous until a federated Somalia state was established (US Department of State, 2005). As we all know, the terrible famine of 1993 in the south was entirely induced by civil war. A US- and UN-led humanitarian intervention failed to understand Somali complexities, was humiliated, and when it left in 1995 had only instigated more conflicts to arise.

Leadership 1 Assignment Example | Topics and Well Written Essays - 750 words

Leadership 1 - Assignment Example This paper compares and contrasts these two leadership models. In addition, this paper also explicates under what conditions these theories would be utilized, what is important about them, and how they would be significant to the nursing profession. In defining leadership, Couig (2012) elucidates the four elements that make up leadership. Firstly, there must be a procedure or course of action between a leader and his or her adherents. Secondly, the leader must have authority or control over the adherents. Thirdly, leadership must occur in a group set-up with a universal target, and fourthly, projected objectives must be achieved. Leadership theories are based on these elements. Situational leadership theory was coined in by Hersey and Blanchard in the 1970s and was originally referred to as life-cycle theory. At first Ledlow and Coppola (2010. p. 73) notes that "Hersey and Blanchard identified four possible styles of leadership: telling, selling, participating, and delegating". Telling involves giving instructions to the followers on how to behave and conduct their activities; selling denotes giving directions while at the same time encouraging followers; participating involve crating connections or affiliations; and delegating involve allocating specific roles to followers but at the same time offer supervision (Ledlow and Coppola, 2010). According to this theory, the leader is obliged to consider the range of attributes available in a particular state of affairs in order to make an informed decision. According to Couig (2010), the leader is also obligated to alter or transform his leadership approach and align it with the level of preparedness of adheren ts, their level of motivation, and capability. For instance, employees with low levels of motivation require a different approach as compared to those with high motivation levels. The second leadership theory is

Child Independence And Thinking Skills

Child Independence And Thinking Skills Critical independent thinking skills are very important for your children. These important skills can enhance self-esteem and promote an ability to meet any challenging situation with ease and optimism. However, as parents we can hinder our childrens ability to develop independence thinking skills by helping or doing more than they actually need. Sometimes, we may even never realize that we are actually doing all the work for them. In life, parents just love their children and they want to take care of their children in every possible way. However, parents may also forget that going all the way to help their children may actually hinder their childrens ability to develop independence thinking skills. One of the primary goals of parents is to help children develop the intense desire and ability to think on their own without others help. Independent thinking is the desire or wish of a person to convince him or her that the information and detail being presented is true, worthy or reasonable. Why attitude of independence is important for your children? A child who develops independence skills will always feel more confident about themselves and their ability to solve intricate life problems especially when you are not there. You children will feel on top of the world when they work on their own and without your help. They will also show a heightened enthusiasm to work more to achieve minor goals and objectives. Just think how your children will be excited when they learn to wear their socks or zip up the jacket for the first time without any help from you! Just by doing these simple things, they feel so proud of their ability to do things on their own. Developing independence skills will provide a number of benefits to your children such as: A steep rise in confidence level and self-esteem An ability to solve problems those occur in daily life Developing compassion and love for others An ability to help others when they are in problems Better self-image and enthusiasm When children feel that they can do things on their own, they will also naturally want to learn and master new skills or solve intricate problems. For example, a child who has repeatedly worked on buttoning her blouse and who finally does it without her parents help will naturally demand to try wear that blouse all by herself without help from anyone. Alternatively, a boy who has repeatedly tried to tie his shoelace and who finally does it without his parents help will start trying to slip the shoes himself. You feel normally excited and thrilled, if your children are learning all things with their own initiative. This is what most parents expect from their children too. Obviously, parents also want their children learn new things, skills and abilities on their way to adulthood. However, these events may happen only when parents provide their children an opportunity to try to do things on their own. In nutshell, you may need to encourage independence in your children by watching patiently when your small children try to button their shirts on their own even if they take many minutes. If you lose your patience at this critical juncture, you will probably hindering or preventing your children from learning important independence skills. If you observe that your children are failing in their act of learning new skills, you may need to encourage them to try again instead of helping your children with your own efforts. Independence skills are practical life skills. These skills can easily assist your children develop confidence, feel less scared or nervous and eventually face any situations that are likely to be encountered at school and public places. Regardless of what children, may demand or they feel need, parents may need to try to train them in acquiring critical independence skills and responsibilities. Mind you, it is a lifelong commitment that might be difficult to achieve and satisfy. Not all children may succeed in learning these skills. There could be many reasons for this perceived failure. Development milestones are not the same among all children. Some of them may show keenness to learn independence thinking skills while others may take some more time to learn them. Whatever the case, parents will need to give enough opportunities for their children to learn these skills at an early age. Cleaning up rooms, tables, helping parents finish house chore and getting ready for the school are some of the most important skills that your children can learn. Today, families around the world are busier than ever. Parents also feel bad about not giving enough time for their children. When parents use the available time by working with their children, they can easily teach very important lessons about independence and responsibility. Teaching Your Children Independence Skills How Parents can be Proactive in Training their children Tying shoelaces, buttoning the shirt, cleaning the study table, doing laundry and doing homework on own without parents help these are some of the most common yet important responsibilities for a child. These simple activities may look and feel very simple to many of us. However, they can pose a big challenge for most of the children who are under the age of 10 years. To an adult, these simple jobs may look monotonous and regular. However, these perceived simple tasks may look humungous to most children. There are many skills and techniques that your children mist learn and master before they leave home for their higher studies. Acquiring independence thinking skills at an early age will help your children build confidence and self-esteem. Young children and toddlers often like to do very meaningful and understandable adult-type tasks. Many times, they are too enthusiastic about doing things on their own. What they lack are the techniques or methods to perform these tasks. To help your children succeed in learning independence skills, you may need to set up a congenial physical environment to assist them become more independent. To set up an atmosphere for doing work on own, you may wish to provide: Easy climb and sit chairs; your children should be able to get in and out of the chair independently, Easily climbable stools near sinks and wash places so that children can easily wash their hands before and after eating, An easily reachable waste tub where children can deposit refuse and wastage after snack and dinner time, Cleaning towels and sponges that can help children clean up What you can do to help your children become independent: Providing ample opportunities: Provide plenty of opportunities for your children to learn independent thinking skills. Your children should understand that learning independence skills will help them become efficient and enabled in their classroom and out of it. As a parent, you may wish to cajole your children to do work on their own and without your help. When your children understand that doing small tasks with their own initiatives is good for them, they will try to work on small tasks that are simple and straightforward. Encourage independence: As far as possible, give limited choices for your children. When your children have limited choices in front of them, they will try to achieve excellence in the tasks they want to perform. Ensure that you respect your childrens preferences. Example: Let us say that you are giving drinking chocolate to your children. You may now give just two options for them. Ask this simple question Do you need that orange cup or the blue cup? Alternatively, your children want to dress up for their piano class. You may ask your children this simple question The red dress is that side drawer and the grey one is in the cupboard. Pick the one that you like. Here, your children will try to assess the merit of your question and decide on their answers after thinking over it for some time. Show flexibility towards your children: Becoming independent takes lot of time. Respect your childs natural limitations. Never ever, pressurize your children beyond certain limits. Make sure that you integrate the training within the ambit of your work. Use the available opportunities to teach your children independence thinking skills. Involve your children in making plans: You can ask your children to suggest you ideas to help make the learning program a success. Children can give wonderful ideas. Use their abilities to help them succeed in learning independence thinking skills. Explain what independence is: You may wish to explain the benefits and advantages of mastering independence thinking skills. Tell them how learning such skills will help in classroom and in other places. Let children try to do work on own: Some children will try to do small tasks on own. For example, children love to button their shirts or tie shoelaces. Most children fail in their first few attempts because it is natural; children may not develop the necessary muscle-eye-bone coordination when they are young. Let them try to do their tasks. If they fail, you can help them but with solutions to the problems. Tell them how they can button up their shirts and demonstrate the act by standing in front of them. Be affirmative and reinforce positive assertions: Always, reinforce positive reinforcement and avoid negative ones. Be positive with your children and help your children become positive as well. If they do any task with success, compliment them with your heart. There are a number of independent thinking skills that your children must learn and master to become successful in life. Here are some of them: Note: The most important skill that your children must learn is to realize that mastering independent thinking skills will help them achieve critical goals. 1. Encourage your children to ask questions and find answers with their own efforts 2. Make sure that the questions should always have a why and what happens if component attached to them. 3. Your children should find their own solutions or answers to their problems. Buttoning a shirt is one classic example. Most children often fail in their first attempt. However, they will master the task with continuous repetitions. 2. Teach your children experimentation. Your children should be able to experiment on simple challenges and tasks till they find a valid solution. Please remember that learning independent thinking skills relates very closely with performing most common daily tasks. Children who develop critical independent thinking skills can be very successful in their life.

Melatonin And The Pineal Gland :: essays research papers fc

Melatonin And The Pineal Gland Set deep in our brains is a tiny gland called the pineal gland. This tiny gland is in charge of the endocrine system, the glandular system that controls most of our bodily functions. The pineal runs our Å’body clocks', and it produces melatonin; the hormone that may prove to be the biggest medical discovery since penicilin, and the key to controlling the aging process. The pineal gland controls such functions as our sleeping cycle and the change of body temperature that we undergo with the changing seasons. It tells animals when to migrate north and south, and when to grow or shed heavy coats. By slowing down and speeding up their metabolisms, it tells them when to fatten up for hibernation, and when to wake up from hibernation in the spring. Melatonin is the hormone that controls not only when we feel sleepy, but the rate at which we age, when we go through puberty, and how well our immune systems fend off diseases. Being set in the middle of our brains, the pineal gland has no direct access to sunlight. Our eyes send it a message of how much sunlight they see, and when it's dark. The sunlight prohibits the gland from producing melatonin, so at night, when there's no sun, the sleep-inducing hormone is released into our bodies. Because of the pineal gland and melatonin, humans have known to sleep at night and wake during the day since long before the age of alarm clocks. Humans don't produce melatotin right from birth; it is transfered in utero to babies through the placenta. For their first few days of life, babies still have to receive it from breast milk. Our levels of melatonin peak during childhood, then decrease at the beginning of puberty, so that other hormones can take control of our bodies. As we get older, the amount of melatonin we produce continues to decrease until at age 60, we produce about half as much as we did at age 20. With the rapid decrease from about age 50 on, the effects of old age quickly become more visible and physically evident. With what scientists have recently discovered, we may very soon be able to harness melatonin to slow down aging, fend off disease, and keep us feeling generally healthy and energetic; not to mention the things melatonin can do for us right now like curing insomnia and regulating sleeping patterns, eliminating the effects of jet-lag, and relieving every day stress. Melatonin is known as the "regulator of regulators", because it sends out Melatonin And The Pineal Gland :: essays research papers fc Melatonin And The Pineal Gland Set deep in our brains is a tiny gland called the pineal gland. This tiny gland is in charge of the endocrine system, the glandular system that controls most of our bodily functions. The pineal runs our Å’body clocks', and it produces melatonin; the hormone that may prove to be the biggest medical discovery since penicilin, and the key to controlling the aging process. The pineal gland controls such functions as our sleeping cycle and the change of body temperature that we undergo with the changing seasons. It tells animals when to migrate north and south, and when to grow or shed heavy coats. By slowing down and speeding up their metabolisms, it tells them when to fatten up for hibernation, and when to wake up from hibernation in the spring. Melatonin is the hormone that controls not only when we feel sleepy, but the rate at which we age, when we go through puberty, and how well our immune systems fend off diseases. Being set in the middle of our brains, the pineal gland has no direct access to sunlight. Our eyes send it a message of how much sunlight they see, and when it's dark. The sunlight prohibits the gland from producing melatonin, so at night, when there's no sun, the sleep-inducing hormone is released into our bodies. Because of the pineal gland and melatonin, humans have known to sleep at night and wake during the day since long before the age of alarm clocks. Humans don't produce melatotin right from birth; it is transfered in utero to babies through the placenta. For their first few days of life, babies still have to receive it from breast milk. Our levels of melatonin peak during childhood, then decrease at the beginning of puberty, so that other hormones can take control of our bodies. As we get older, the amount of melatonin we produce continues to decrease until at age 60, we produce about half as much as we did at age 20. With the rapid decrease from about age 50 on, the effects of old age quickly become more visible and physically evident. With what scientists have recently discovered, we may very soon be able to harness melatonin to slow down aging, fend off disease, and keep us feeling generally healthy and energetic; not to mention the things melatonin can do for us right now like curing insomnia and regulating sleeping patterns, eliminating the effects of jet-lag, and relieving every day stress. Melatonin is known as the "regulator of regulators", because it sends out

Theresa Kennedy Instructor

The business plan I chose was a child care services business plan titled Kid’s Community College, this business plan is very well thought out and provides much strength. The owner/proprietor has seventeen years of executive management experience, budgeting experience, and has a lot of knowledge in advanced technology. The industry consultant is relied upon for industry expertise and offers insight regarding rules and regulations, and government programs.This person is qualified as they own their own licensed day care. The campus director has a BS in education, two years experience as a Facility Administrator, two years experience as an Operations Manager, five years of managerial experience, and three years of grant writing experience. The vice president offers college level public relations experience, five years of customer service experience, eight years of child care services experience, and extensive knowledge in dance, art, and theatre.The business plan expresses a need for an experienced CPA and expresses that some of the current members need to obtain their Child Care Development Associate credentials, which will be a requirement among future upper-level employees. The business model is very well developed and researched. The plan provides breakdowns of what capital is needed to start-up, maintain the business, and provides an anticipated growth plan for the next three years. The plan also provides information on how many students are required to be enrolled, on an average weekly basis, to break even.Furthermore, the plan provides information for anticipated growth into a franchise consisting of three separate locations. The owner also researched the need for services in the area, the competitors and how to offer services to differentiate the Kid’s College from competitors, and how many â€Å"target† homes were within the ten mile radius. The owner also researched what the projected growth of the community is by researching construc tion of new homes. I believe the services this plan depicts are well-designed to compete with competitors in the surrounding areas.I also think the company has a sound mission statement and has put much thought into how to go about achieving the goals stated in the mission statement. I think this business will attract many clients as the owner intends to be active in the community, form partnerships with local businesses, and offer discounts to clients of partnering businesses. I believe the market segments are accurately targeted. The price the organization will charge for the services they intend to offer will meet this segment’s budget, and there is definitely a need for quality child care services when both parents have a career.The location of the proposed business is in a medical plaza which also houses a fitness center. Clients of the fitness center have already expressed a need for child care services. The company has ideal plans for marketing their services. I think the pre-enrollment drives, waiver of application fees on initial start-up of the business, and community weekends will be a superior way of attracting clients and building a strong reputation.The start-up members provide adequate support for customer service relations and management responsibilities, but I feel as the business grows these areas will need to be strengthened. I also feel the educational instructors and activities instructors need to be implemented as soon as possible so as not to weaken the mission statement and goals of the facility. The plan was very well organized and thought out. The charts provide a detailed break down of revenue which shows that the company will be stable, and make a profit.Further break downs show that a minimum average of thirty four students a week is necessary to break even. The customer demand for child care services in the area is increasing. The owner cites the 2000 Florida Business Census shows there is an annual population growth of 2% per year and with the residential construction that is under way this growth is supposed to reach 14. 6% per year. The existing business plan has room for potential growth if necessary. The employees’ growth is anticipated and encouraged through various incentives.The plan proposes encouraging employees by offering incentives for obtaining quarterly financial and enrollment goals, probationary completion, passing county inspections that may be required, perfect attendance, tuition reimbursement, and customer service awards for those who exceed customer expectations. These incentives will motivate employees in their jobs and increase product quality.References  http://www. bplans. com/child_day_care_services_business_plan/executive_summary_fc. cfm

Mabe Case Essay

Internationalization Strategy MABE has a good internationalization strategy with widely spread manufacturing plants in Mexico and Latin America, such as Venezuela, Colombia, Peru and Ecuador. It relies highly on acquisitions and JVs with local brands to lower manufacturing cost and increase its market share by entering different markets. This strategy is valuable as it decreases net costs and increases net revenues. It is rare because one third of all gas, electric ranges and refrigerators sold in the U.S. are manufactured by MABE. It is also hard to imitate as MABE spent many years to develop its plants in Mexico and Latin America, thus, competitors would face a cost disadvantage in developing similar strategy. Its products can be easily substituted as GE is still one of the largest competitors. However, MABE has exploited the full potential of this strategy in the international market. Research & Development In the early stage of development, MABE formed alliance with GE and took advantage of the foreign technology and penetrated new market. Later on, it developed higher and more sophisticated technical skills and decreased reliance on GE and developed its proprietary technology. It has used its R&D capability to exploit opportunities in the electric stoves, refrigerators, dish washing machines and clothing dryers markets. Thus, its R&D skill is valuable. Also, it is rare and non-substitute because very few competitors possess these skills and it will be costly for competitors to duplicate. MABE exploits its R&D by constant adaptation and innovation to ensure success in the growing appliance market. Organizational Culture MABE has a well-established multinational organizational culture. It hired engineering graduates and assigned them with seasoned MABE and GE executives. It used GE’s methodology of â€Å"action learning† so that multidisciplinary teams of executives can work together to recommend ways to enter into new markets. This organizational culture is valuable as it plays an important role in shaping management and employees’ values, expectations, behaviors, and experiences. It is not rare as many multinational firms have good organizational culture. Notwithstanding, it is non-substitutable because organizational structure is set up by many years of business experience and every organization has its own typical organizational  culture, so it is hard to imitate from one to another. MABE is organized to fully exploit its resources and capabilities. Summary: MABE has a sustainable competitive advantage in the international market because it takes advantage of all of its uni que resources and capabilities and continue to expand its market and remain competitive. External Analysis Porter’s five forces Degree of Rivalry — Moderate to High In the Russian appliance industry, majority of the market share is shared among Indesit, Bosch-Siemens and LG. MABE occupies less than 1 percent of market share and falls far behind 9 other major competitors. Due to the market size (i.e. $3 billion) and profitability (i.e. two times the average operating margin), the appliance market is attractive to foreign investors. Thus, the degree of rivalry is moderate to high. Threat of Substitute — Low to Moderate Before entering the appliance industry, initial capital and technologies are required. MABE has existed for a while now and has continuously produced good quality appliances, therefore, no better substitute for stove, freezer and washing machine are available. However, due to weather conditions, living habits and customs, the consumption of canned food may substitute the freezer sales as it is convenient and easy to store. Hence, the threat of substitute is low to moderate. Threat of New Entrants — Moderate to high The threat of new entrants in Russia is moderate to high. On one hand, new entrants need to consider Russia’s culture, low foreign acceptance, trust issues, economic environment and unstable political position before entering Russian market. All these factors may result in potential risks in business. Conversely, the profitability of the appliance market in Russia attracts new entrants to the industry. Bargaining power of Buyers — Moderate to high Customers have many options in the Russia appliance industry. They can select products based on their preferences as there are nearly 9 strong brands to satisfy buyers various needs. Thus, the bargaining power of buyers is  moderate to high. Bargaining power of Supplier — Low to Moderate Suppliers have low to moderate bargaining power. When production is done by the JV, the supplier will have low bargaining power but when production is outsourced, supplier tend to have moderate bargaining power. Conclusion: Based on the analysis, the Russian economy is favorable with growing potential for the JV to exploit. Nevertheless, they have to pay more attention to the intensified rivalry and political and economic status and learn about customers’ needs as well as strive to increase economy of scale in order to achieve competitive advantage and increase profit and market share. PESTEL Analysis Political Russian State has high involvement and enormous influence over business activities and decision making. Moreover, there is political instability, weak legislative and enforcement regimes as well as immense corruption and bribery at all level. Therefore, it is vital that MABE understand the political risk when entering the market as it could have negative impact on their business as well as their reputation. Economic In 2008, the Russian economy was devastated by the recession which affected its monetary system. Among the BRIC countries, Russia has the highest FDI, per capita and discretionary incomes. It is also the world’s largest gas reserve and the second largest oil reserve. However, Russia economy offers low entry to small and medium size companies and its financial system is monopolized by one big bank resulting in a rather small domestic investment by locals and loan difficulty. Notwithstanding, there are still numerous opportunities for development that MABE can take advantage of if they can implement a method to handle these issues. Sociocultural Russia has a collective culture with informal social orientation and considers trust as a prominent factor in doing business especially with foreigners and it takes a considerable amount of time for foreign firms to earn the trust of locals. Therefore, the adaptation of MABE to the Russian cultural cues is essential. Furthermore, Russia is facing comparative  problems of population abatement, human capital deterioration, high mortality, low level of life expectancy, health and knowledge. In spite of the Russia’s vast natural resources, their declining human capital, low level of knowledge and other related issues have limited its social and economic development which will pose a problem for MABE to extract high skilled and competent workers. Technological Technological innovation and improvement is one of the main success factor to achieve competitive advantage in the appliance sector. In a merging market like Russia, with increasing competition, it is imperative that MABE invest more in technology improvement, innovation and development so as to stay abreast with the rapidly changing technological environment and improve their business efficiency, performance and competitiveness. Environmental Russia environment can be quiet hostile for foreign investment with several laws and regulations pertaining to environmental protection. For instance, doing AIDS test to obtain work permit and also, the hiring of several local work force in order for business to successfully operate in Russia. Additionally, there have been energy consumption regulations imposed by most government including Russia. Thus, MABE has to take into consideration these requirements and conditions. Legal Russia has had weak legislative and enforcement regimes with increasing corruption and bribery. Its biased legal and judicial systems, corrupt law enforcement, weak capital market institutions and poor private property right protection has relatively formed and increased the volatility and instability of its economy. This will lead to the loss of interest of existing and potential foreign firms to do business there. C onclusion Russia has an attractive and profitable appliance market with high technical innovation capabilities. However, the poor legislative and judicial system with a corrupt government that highly influences business practices makes it quite challenging and risky for entry into the country. Despite its social impediment and structure, there is still opportunities for successful entry in the market and for the joint venture to achieve its goal, it must adjust  itself to the Russian environment. CAGE Analysis Cultural Distance Administration and Political Distance Geographical Distance Economical Distance Attributes creating distance -Different languages, -Different religions, -Different ethnicity, Different social norms -Absence of colonial ties, -Different monetary system & currencies -Government policies -Different country size -Different climate -Limited sea access -Difference in customer income Cultural distance: Russia and Mexico have very distinct cultures. They have different languages, ethnicity, social norms and religions, hence, there is a huge cultural difference between them. Administration and Political Distance: Both country’s government have high influence on all aspect of business and other operations in the country. Although they suffer from the same poor political and legislative system as well as corruption and bribery, some administration and political differences still exist. Geographical Distance: Due to the large geographic distance between Russia and Mexico, goods can be exchange via transportation and most communication through information system. Economical Distance: Russia and Mexico are developing countries with similar economic situations such as average salary, GDP and population size. In this regards, the economic distance is little. Conclusion Russia and Mexico are somewhat similar in term of their political, economic and administrative situations while very different in term of culture and geography. However, as many factors need to be considered to adjust to the changes, the JV must adapt to the Russia environment. Alternative and Recommendation Decision Criteria Mabe has to make a decision based on its business objectives and these will be discussed below: International expansion Whether or not MABE decides to stop or continue with the JV, it will most likely still seek to go to other markets in the world since the JV was a result of its aim of wanting to explore new regions of the world and expand to other markets. If it decides to stay, it may partner with a local manufacturer in Russia as discussed in our third alternative or if Mabe decides to leave Russia, it may seek to enter into other markets in other regions of the world but these markets will also have their potential threats in addition to their opportunities and benefits. Business growth The major aim of Mabe wanting to expand operations to other regions of the world is to grow its business. In order to ensure that this happens, Mabe will have to tailor its next step on what to do about its JV in Russia to something that not only helps it expand to other countries, but one that also increases the growth of the business. Other factors Whether or not Mabe decides to continue with its present JV, go into another JV in Russia or go to another region of the world, it has to consider the current market situation there and the major market players to see if it can gain adequate market share that will sustain its business there. In addition to this, it also has to consider the business culture in the region and see  if its business can fit into their ways of doing things there. The available opportunities in those regions also matter but this may not be a huge problem in emerging markets unlike under developed regions. Even in the midst of these available opportunities, Mabe has to see if it has the resources that will enable it benefit from these opportunities. Another important factor is the threats in the region since they can serve as a major hindrance to not only taking advantage of opportunities, but also the growth of the business as a whole. The environment in which a business operates in goes a long way in determining how well it will perform. More on the external environment has been discussed in our external business analysis section. Alternatives Pros Cons -Strong customer purchasing power -Low economic and financial risk -Relatively lower cost of manufacturing -Transportation system is well established -Large number of potential business partners and investors -The level of price sensitivity is high. Thus, how to set up proper price becomes critical -Faces intense competition, i.e. Haier, Midea, Mitsubishi -A high level of government regulation and business requirements -Relative a high level of local bribery Recommendation According to the internal and external analysis, MABE should form a new joint venture with a Russian company for growth. Russia have one of the largest appliance market in the world with an impressive profit margin. However, it is relatively difficult and challenging to do business in Russia due to its political structure, sociocultural and economic environment. It’s best for MABE to work with a local Russian partner who knows the system and has extensive line of network in order to reduce the various connected risks. Furthermore, by entering the Russian market, Mabe will fully exploit its  resources and capabilities and will achieve its objectives of international expansion, business growth and increase in market share. Therefore, Alternative 3 is recommended. Implementation In order to resolve the above issue, it is important for MABE’s executives to comprehend and gain extensive knowledge of Russia’s business system and environment in order to be competitive. To implement the recommended alternative, a short and long term plan is discussed below. Short-run implementation Plan (See Exhibit 1) Phase 1 (day 1-7): A board meeting need be held to discuss and form a research team. A professional market analysts and few expatriates of MABE should travel to Russia on an exploratory visit to understand Russia market and find a reliable Russian manufacturer. At the same time, the research team should also hire local employees who are acquainted with the appliances market in Russia. In addition, the expatriates and executives should begin to learn the language and gain more knowledge about Russian culture because it helps to communicate with local manufacturers and employees in order to effectively operate the JV. Phase 2 (day 8-12): The research team should be divided into several groups to collect more information and make sure every aspect is considered. The groups should regularly meet to exchange information and insights to ensure that the current situation in Russia is updated. In this case, the advantage and disadvantage of each potential Russian company could be listed orderly by professional market analysts. Meanwhile, expatriates should keep learning. Phase 3 (day 13-19): Presentation should be well prepared for board members to show the knowledge and analysis about potential Russian partner. Board members will analyze and negotiate with these manufactures based on what is on the list. Phase 4 (day 20-31): With the help of lawyers, a contract will be drafted and negotiated with local partner about the business model, routine, strategy and management structure. Negotiation should not be stopped until the two companies are satisfied with the details. Phase 5 (day 29-38): The final contract should be prepared and signed by MABE and local partner. Then, the new Joint Venture would be set up and operation would begin. Long-run  Implementation Plan MABE should focus on the fastest growing segment, that is, the small and middle end products to increase profit and should show concern for the local employees and society by increasing salary, offering employee benefit and donating to the society. With extensive knowledge of Russia economy, MABE could forecast on the future trend of the Russian market and develop new strategies to compete in future situations There should be vast and continuous investment in R&D, technical innovations and process improvement in order to increase efficiency and competitiveness After fully develop in Russia, MABE could expand their reach in larger international markets like China to take advantage of the numerous growth opportunities. Contingency Plan If the recommended alternative does not work out, we would recommend that JV be dissolved and Mabe should exit the Russian market to another emerging market like South Africa. This is because it is relatively easy to do business there; it will help Mabe gain more presence in Africa as a whole which is politically and macro-economically stable with competitive labor costs. In addition, the country has better patent and copyright laws that will protect its innovations and designs from knockoffs as opposed to some other emerging markets like China.